Dear Quilly Girl, 

Navigating young adulthood as a woman often means managing three things at once: learning your body, learning yourself, and learning how to be alone. It’s a season defined by independence, confusion, closeness, and distance—where loneliness sneaks up even when you’re surrounded by people, and “health” becomes something you have to figure out on your own.

That’s the world Cherri was built for.

Cherri, a next-generation women’s health underwear brand, was founded by Gabriella Scaringe, who grew up with a vision long before she had a business plan. “I actually did know I wanted to have my own business,” she told us. As a kid she was the one designing outfits, running pretend magazines, creating “brands” just for fun. At one point she even debated starting a dog clothing line, but underwear ultimately won.

She eventually took that instinct to FIT, majoring in entrepreneurship, where her classes revolved around ideation, pitching, and bringing scrappy concepts to life. Cherri started as a class project and slowly became something more. Then came COVID, and everything paused, but the pull never went away.

Today, Cherri exists because she chose to make the leap, alone.

The Loneliness of Building Something New

When asked about the hardest part of launching Cherri, she doesn’t talk about supply chains or sourcing or money. She talks about loneliness.

“Doing it alone has been the biggest challenge,” she says. She runs the brand end-to-end, leading product development, content, operations, even education. And when you’re a solo founder, your identity and your work blur; the brand becomes an extension of you.

But loneliness didn’t just show up in her business. It showed up in her life.
She jokes that most people don’t realize how much “built-in community” comes from coworkers—something entrepreneurs don’t have. “Someone has to be the one to initiate plans,” she admits. She became best friends with someone through a TikTok DMt, even though she’s a self-described introvert. It was nerve-wracking, but getting through the discomfort is what gave her a real support system.

This is the same emotional landscape young women in college navigate: wanting connection, fearing rejection, craving independence, and still needing help. Cherri was born out of that tension, too.

Why Cherri Is More Than a Fashion Brand

Gabriella is blunt: “I hate the fashion industry.”
She laughs after she says it, but she means it. She never saw Cherri as a “fashion” brand at all. Instead, she sees underwear as a vehicle for awareness, a way to talk openly about topics that were always treated as hush-hush—vaginal health, discharge, irritation, the things every woman deals with but almost no one names out loud.

Her TikToks are intentionally unfiltered. “There shouldn’t be shame. It doesn’t mean you’re gross or dirty,” she says. By normalizing the realities of women’s bodies, Cherri becomes not just an underwear company, but a platform that challenges stigma and replaces it with education, humor, and honesty.

What She Wants Young Women to Learn

At its core, Cherri isn’t just about fabric or fit, but safety.
“I want young women to feel safe in their bodies,” Gabriella says. Being a woman is a uniquely layered experience: emotional, physical, private, and public all at once. She’s trying to build underwear that reflects that complexity, and she acknowledges that inventing a whole new category isn’t easy.

But she believes it’s worth it, because no one else is talking to young women the way they deserve.

The Bigger Picture

The themes behind Cherri—independence, loneliness, shame-free education—mirror the themes young women navigate every day. There’s comfort in knowing you’re not the only one figuring things out: your friendships, your social limits, your relationship to your body, your health.

Cherri doesn’t just sell underwear.
It gives young women a place to land.

A place to breathe.
A place to understand their bodies without embarrassment.
A place to feel a little less alone.

And in a world where every young woman is told to “always be social,” always be busy, always be in motion, maybe the quiet confidence of knowing your own body—and liking your own company—is the real rebellion.

Xoxo, 

Quilly Beauvoir Girl